Introduction In the competitive world of legal marketing, every click counts—and every irrelevant click costs. For law firms running Pay-Per-Click (PPC) campaigns, negative keywords are the secret weapon for sharpening…

Introduction For large enterprises, Pay-Per-Click (PPC) advertising isn't just a marketing tactic—it's a multi-layered operation involving dozens (if not hundreds) of campaigns, markets, teams, and objectives. Managing PPC at scale…