January 9–March 15, 2023
Independent dentist · measurable enquiry growth
Independent dental practice
Dental
Google AdsAn independent dentist’s Google Ads launch report recorded 70 conversions at $77.80 per conversion. Later monthly practice reporting showed leads rising from 51 in July to 87 in September 2023—a 71% increase.
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Reporting period: Launch: January 9–March 15, 2023 · Monthly leads: July–September 2023
January 9–March 15, 2023
Initial launch reporting period
51 in July → 87 in September 2023
Source: Internal advertising and practice enquiry reports. The launch scorecard and monthly lead table cover different periods and should not be added together. Monthly leads include calls, forms, and existing-patient enquiries; they are not all new patients or booked appointments. The reports do not establish treatment revenue or attribute all monthly lead growth to Google Ads. Past performance does not guarantee future results.
Behind the headline
From enquiry volume to appointment visibility
| Month (2023) | Reported leads | Form fills | Calls | Appointments made |
|---|---|---|---|---|
| July | 51 | 3 | 48 | 3 |
| August | 60 | 9 | 51 | 3 |
| September | 87 | 36 | 51 | 5 |
Challenge
Where the account stood
An independent dentist needs more than clicks: the practice needs visibility into calls, form enquiries, and the appointments that follow. Treatment-focused searches also require careful keyword review so the team can understand which enquiries advertising is producing.
Approach
What DBM did
DBM paired Google Ads reporting with regular enquiry reviews, separating platform conversions from the practice’s monthly calls, forms, and appointment outcomes. That distinction made acquisition performance and follow-up needs easier to see.
Reviewed treatment-intent searches such as full-mouth dental implants, dental implant cost, and nearby implant care in the weekly campaign reports.
Measured Google Ads conversion volume, cost per conversion, conversion rate, and click-through rate in the initial launch scorecard.
Reviewed calls and form fills separately in later monthly reporting, alongside appointments made and existing-patient enquiries, rather than equating every lead with a new patient.
Services involved
What made this work
More customer results
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