B2B SaaS marketing
Connect SaaS PPC, SEO, AI search visibility, and CRM measurement around the buyers your sales team wants to meet. See what turns attention into qualified demos and pipeline.
For software teams ready to connect acquisition and sales.
Choose your growth priority
B2B SaaS PPC
Connect Google Ads, Microsoft Ads, and paid social to CRM and product signals. Give sales-led teams visibility into qualified opportunities and product-led teams a view of the users who return.
Explore SaaS PPCB2B SaaS SEO
Build organic discovery around your category, product, and the problems buyers want to solve. Connect technical SEO, useful content, and conversion paths to the sign-ups and conversations that matter.
Explore SaaS SEOAnonymized B2B SaaS case study
One Google Ads campaign grew attributed qualified offline conversions from 11.5 to 48.5 while cost per qualified conversion fell from $4,914 to $677.
June 2, 2025 campaign review · consecutive 30-day periods. Fractional conversion credits reflect Google Ads attribution.
Read the full case studyAttributed qualified offline conversions · bars start at zero
$4,914.01 per qualified conversion
$677.35 per qualified conversion
June 2, 2025 review · consecutive 30-day windows, not YoY. Values are fractional Google Ads attribution credits, not counts of unique people or Salesforce first-touch SQLs.
2025 · same campaign and windows · $4,914.01 → $677.35
May 2026 · separate Salesforce first-touch reporting
May 2026 · $21,454 spend ÷ 17 SQLs, rounded; within the 59 total
The 2025 campaign comparison is period over period, not YoY or whole-account growth. The 2026 SQL figures are a separate Salesforce measure and are not compared with the fractional Google Ads credits. Past performance does not guarantee future results.
Product-led SaaS / Paid media
A separate paid-search engagement measured against activation and repeat product use.
Product-led acquisition
Paid media for a visual collaboration platform across Google, Microsoft, and Meta, focused on users who return and engage with the product.
2026 paid-media results. The conversion-rate change is measured in percentage points.
Read the collaboration software case studyBuilt around your buying journey
Software buyers discover a problem, compare approaches, bring in other stakeholders, and evaluate fit before choosing a platform. DBM connects acquisition, useful product and comparison content, focused demo journeys, and CRM feedback so your team can understand both demand and downstream quality. Reporting keeps platform leads, MQLs, SQLs, opportunities, and customers distinct.
01 / Paid acquisition
Structure Google and Microsoft Ads around category, use-case, competitor, and brand intent. Use LinkedIn and Meta where the audience and buying journey justify them.
02 / Organic discovery
Build useful product, integration, use-case, and comparison content around the questions your buyers ask. Connect technical SEO and internal linking to a clear next step.
03 / AI search visibility
Clarify your category, capabilities, use cases, and supporting evidence across public pages. Monitor how AI answers describe your product and address gaps in the source content.
04 / Revenue measurement
Agree lead definitions with sales and connect available CRM stages to campaign reporting. Keep attribution windows, qualification rules, and measurement limits explicit.
The case study above reports paid-media results. It does not attribute those results to SEO or AI search work.
Give sales and marketing the same scorecard
Agree the stages first. Connect the data your systems can support. Make the next action clear.
STEP 01
Align your ideal customer, demo qualification, and MQL/SQL definitions with sales.
STEP 02
Capture campaign parameters, click IDs, and the conversion page so acquisition and follow-up can be reviewed together.
STEP 03
Look at cost per qualified stage, stage movement, and opportunities. Add revenue and CAC payback when reliable sales and cost data are available.
SaaS marketing FAQs
The plan can combine PPC, paid social, SEO, product and comparison content, AEO, landing-page improvements, and measurement. We prioritize the work against your audience, sales cycle, budget, and existing systems rather than prescribing every channel.
We agree success stages with your team and review both. Demo requests show demand; MQLs, SQLs, opportunities, and customers show what happens next. Where CRM data is available, we use that feedback alongside acquisition costs instead of treating every platform conversion as a qualified buyer.
Google Ads and Microsoft Ads can capture active demand. LinkedIn and Meta can support audience targeting, content distribution, and retargeting. The right mix depends on your market, contract value, buying committee, and evidence from your own funnel.
We review your existing setup first, including HubSpot, Salesforce, or other tools. We then agree which campaign fields and lead stages can be connected reliably, how attribution is defined, and what gaps need to be fixed. Closed-won revenue and CAC reporting require the corresponding sales and cost data.
The 322% increase and 86.2% cost reduction compare one Google Ads campaign across consecutive 30-day windows in the June 2, 2025 review. Those counts are fractional qualified offline conversion credits. May 2026’s 59 Salesforce first-touch SQLs and selected campaign’s approximately $1,262 cost per SQL are separate results. We do not compare these different measures or call the 2025 period-over-period gain YoY growth.
A senior strategist reviews your details and follows up to discuss your product, ideal customer, current acquisition, and qualification process. You can choose a meeting time on the thank-you page. We recommend priorities and a scope you can evaluate, with no commitment to hire us.
Your next growth opportunity
Talk through your acquisition, demo journey, and measurement with a senior strategist. Get clear priorities and a scope you can decide on.
