Percentage points · year over year
Visual collaboration · product-led growth
Helping a visual collaboration platform find users who return.
B2B SaaS
In a freemium product, a cheap sign-up can be an expensive mistake. We rebuilt a visual collaboration platform’s paid media across Google, Microsoft, and Meta around activation and improved the landing pages where users were dropping off.
Reporting period: 2026 paid-media results
Generated with less than a quarter of search spend
Selected search activity versus the account average
Selected search activity versus the account average
The conversion-rate change is measured in percentage points. The cost and sign-up-rate comparisons apply to selected search activity, rather than the account as a whole.
Challenge
Where the account stood
For a freemium product, the value of a sign-up depends on what happens next. The software team needed to understand which users returned and engaged with the product, rather than judge paid search on the cost of registration alone.
Approach
What DBM did
We measured cost per sign-up alongside cost per returning user, used performance data to guide ad copy, and improved the experience after the click.
Measured beyond the sign-up to understand which users returned and engaged with the product.
Compared ad copy using performance data to understand which messages brought sign-ups rather than clicks alone.
Improved landing-page relevance so visitors reached the right product experience after the click.
Services involved
What made this work
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