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Authors

The people behind the posts

Meet the people behind DBM’s practical guidance on paid search, lead quality, and accountable growth.

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Portrait of Ellen Silva

Ellen Silva

Chief Operating Officer

Ellen leads growth strategy across DBM accounts, bringing paid search, measurement, and practical weekly action plans together to turn campaign diagnostics into qualified pipeline. She writes about accountable performance marketing and the decisions that connect media spend to business outcomes.

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Abdul Hafeez

Contributor

Abdul Hafeez writes about automation, PPC, SEO automation, and practical systems that help marketing teams turn campaign insights into action. His articles explore paid-search strategy, workflow automation, and more efficient ways to manage and improve search marketing.

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Portrait of Mohamed

Mohamed

Contributor

Mohamed writes about Google Ads strategy for lead-generation teams, with a focus on conversion quality, campaign economics, and connecting media spend to qualified pipeline.

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Portrait of Djibrim Atto

Djibrim Atto

AI Engineer

Djibrim Atto is an AI Engineer at Data Bid Machine, where he builds the KPI monitoring and automation behind DBM's PPC platform: the system that diagnoses each week's Google Ads movement across client accounts and writes the changes described here.

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Portrait of Abdel Tefridj

Abdel Tefridj

Chief Executive Officer

Abdel Tefridj is Chief Executive Officer of Data Bid Machine, where he leads product and engineering for the company's search-marketing platform. His background spans eCommerce, data science and software development. At DBM, he brings that experience to KPI monitoring, practical campaign actions and marketing automation, connecting human judgment with machine intelligence. He reviews content on PPC diagnostics and the technology behind accountable marketing.

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