Author
Abdel Tefridj
Chief Executive Officer
Abdel Tefridj is Chief Executive Officer of Data Bid Machine, where he leads product and engineering for the company's search-marketing platform. His background spans eCommerce, data science and software development. At DBM, he brings that experience to KPI monitoring, practical campaign actions and marketing automation, connecting human judgment with machine intelligence. He reviews content on PPC diagnostics and the technology behind accountable marketing.
Articles reviewed by Abdel Tefridj
Editorial review is credited separately from authorship.
Website Architecture for SEO: A Practical Guide
Written by Abdul Hafeez · Reviewed by Abdel Tefridj
Read article →Negative Keywords in Google Ads: Examples, Match Types & How to Find Them
Written by Mohamed · Reviewed by Abdel Tefridj
Read article →Google Ads Wasted Spend: Why Negative Keywords Alone Won't Fix It
Written by Djibrim Atto · Reviewed by Abdel Tefridj
Read article →How to Win Back Impression Share in Google Ads
Written by Ellen Silva · Reviewed by Abdel Tefridj
Read article →How to Reduce CPCs in Google and Microsoft Ads
Written by Mohamed · Reviewed by Abdel Tefridj
Read article →Why Did My Google Ads KPI Change? A Step-by-Step Diagnosis
Written by Djibrim Atto · Reviewed by Abdel Tefridj
Read article →How to Reduce Cost per Conversion in Google Ads (Lead Gen Edition)
Written by Mohamed · Reviewed by Abdel Tefridj
Read article →Work with the people behind the posts
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