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Field notes from running accountable paid, organic, and AEO programs—no fluff, no secrets withheld.
Google Ads Wasted Spend: Why Negative Keywords Alone Won't Fix It
Negative keywords catch only part of Google Ads waste. See what B2B account data shows about match types, AI Max and funnel efficiency, plus our 7-step fix.
Djibrim AttoAI Engineer · 2026-11-04Read article All posts
Meet the authors12 posts
Website Architecture for SEO: A Practical Guide
A practical guide to website architecture for SEO: topic hubs, crawlable links, anchor text, URL structure, parameters and XML sitemaps, based on Google docs.
Negative Keywords in Google Ads: Examples, Match Types & How to Find Them
What negative keywords are, how negative broad, phrase, and exact match really behave, where to add them, and a repeatable search terms audit that cuts waste without blocking good traffic.
MohamedRead 
How to Win Back Impression Share in Google Ads
Losing clicks to competitors? Learn how to read lost IS (budget) and lost IS (rank), use auction insights and win back impression share profitably.
Ellen SilvaRead 
How to Reduce CPCs in Google and Microsoft Ads
Reduce CPCs in Google and Microsoft Ads with better ad quality, tighter negatives, long-tail keywords and bid guardrails, plus 2026 CPC benchmarks.
MohamedRead 
Why Did My Google Ads Performance Drop? A Diagnostic Checklist
Diagnose a Google Ads performance drop with eight checks for tracking, bidding, traffic quality, landing pages, policy issues, and Performance Max.
Abdel TefridjRead 
Why Did My Google Ads KPI Change? A Step-by-Step Diagnosis
Diagnose Google Ads KPI changes in seven steps: locate the move, review change history, account for conversion lag, test the evidence and turn findings into practical actions.
Djibrim AttoRead 
How to Reduce Cost per Conversion in Google Ads (Lead Gen Edition)
Cheaper leads are easy. Cheaper customers are the goal. Learn how to improve Google Ads lead-gen efficiency by fixing measurement, bids, traffic quality, and the landing-page path—in that order.
MohamedRead AEO: The Channel Brands Can No Longer Ignore
More than half of Google searches now surface AI Overviews, and buyers are asking ChatGPT and Perplexity before they ever reach a search bar. Visibility in AI answers is becoming a first-class acquisition channel.
Ellen SilvaRead 
PMax Budget Strategy: How to Allocate, Protect, and Scale Your Spend in 2026
PMax Budget Strategy: How to Allocate, Protect, and Scale Your Spend in 2026 Performance Max eats budgets. That’s not a criticism — it’s a design feature. PMax is built to spend across seven Google channels simultaneousl
Why PMax Alone Is Not Enough in 2026 (And What to Combine It With)
Introduction: The PMax Reality Check Performance Max was supposed to be the future of Google Ads. One campaign type to rule them all — spanning Search, Shopping, YouTube, Display, Gmail, Discover, and Maps, all powered b
12 Responsive Search Ads Best Practices to Maximize ROI
Responsive Search Ads (RSAs) are now the default ad format in Google Ads. Instead of writing one static ad, advertisers provide multiple headlines and descriptions, and Google dynamically tests combinations to maximize p
Ellen SilvaRead 
Why SaaS Companies Should Invest in Specialized PPC Software
If you’re a SaaS company wondering how to effectively drive targeted traffic and increase your brand visibility, investing in PPC software might just be the solution you’ve been searching for. With its powerful capabilit
Ellen SilvaRead Reading is good. Action is better.
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