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Ellen Silva

Chief Operating Officer

Ellen leads growth strategy across DBM accounts, bringing paid search, measurement, and practical weekly action plans together to turn campaign diagnostics into qualified pipeline. She writes about accountable performance marketing and the decisions that connect media spend to business outcomes.

LinkedIn profile62 posts

Written by Ellen Silva

Latest posts

AEO6 min read·

AEO: The Channel Brands Can No Longer Ignore

More than half of Google searches now surface AI Overviews, and buyers are asking ChatGPT and Perplexity before they ever reach a search bar. Visibility in AI answers is becoming a first-class acquisition channel.

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PPC15 min read·

PMax Budget Strategy: How to Allocate, Protect, and Scale Your Spend in 2026

PMax Budget Strategy: How to Allocate, Protect, and Scale Your Spend in 2026 Performance Max eats budgets. That’s not a criticism — it’s a design feature. PMax is built to spend across seven Google channels simultaneousl

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PPC14 min read·

Why PMax Alone Is Not Enough in 2026 (And What to Combine It With)

Introduction: The PMax Reality Check Performance Max was supposed to be the future of Google Ads. One campaign type to rule them all — spanning Search, Shopping, YouTube, Display, Gmail, Discover, and Maps, all powered b

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PPC4 min read·

12 Responsive Search Ads Best Practices to Maximize ROI

Responsive Search Ads (RSAs) are now the default ad format in Google Ads. Instead of writing one static ad, advertisers provide multiple headlines and descriptions, and Google dynamically tests combinations to maximize p

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PPC11 min read·

How Search Engines Decide Which PPC Ad to Show

Have you ever wondered how search engines decide which PPC ad to show? Well, let’s dive into the intricate process. Search engines utilize a complex algorithm that takes into account factors such as ad relevance, quality

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PPC14 min read·

PPC Strategies in a Post-Cookie World

Are you ready to adapt and thrive in a post-cookie world? As the digital landscape evolves, so must your PPC strategies. In this insightful article, we explore the impact of cookieless advertising and provide data-driven

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PPC5 min read·

The Role of PPC Software in Multi-Channel Digital Marketing Strategies

Looking to supercharge your multi-channel digital marketing strategies? Look no further than PPC software. With its ability to enhance targeting, optimize ad performance, and track ROI, PPC software is a game-changer in

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PPC12 min read·

Unique Strategies and Challenges of PPC for B2B Companies

Are you a B2B company looking to unlock the full potential of your PPC campaigns? Get ready to dive into a world of unique strategies and challenges that will take your digital advertising game to new heights. In this ar

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PPC18 min read·

Dynamic Search Ads: Best Practices & Benefits

Have you ever wondered how to maximize the effectiveness of your online advertising campaigns? Are you searching for a cost-effective way to reach potential customers who are actively seeking products or services like yo

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PPC17 min read·

The Importance of PPC Management Software in E-commerce

Imagine this: you have just launched your own eCommerce website, filled with amazing products that you know people will love. You’re excited to start making sales and growing your business. But there’s one problem – how

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PPC12 min read·

How PPC Management Software Helps in Healthcare Advertising

Hey there! Ever wondered how healthcare advertising has evolved with the advent of PPC management software? Well, let me tell you, it’s been nothing short of a game-changer! Healthcare marketers like yourself have harnes

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PPC9 min read·

Why SaaS Companies Should Invest in Specialized PPC Software

If you’re a SaaS company wondering how to effectively drive targeted traffic and increase your brand visibility, investing in PPC software might just be the solution you’ve been searching for. With its powerful capabilit

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PPC13 min read·

Benefits of Using PPC Software for Local Businesses

Looking to boost your local business’s online presence and drive targeted traffic to your website or physical store? PPC software offers many benefits that can help you achieve these goals and more. By harnessing the pow

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PPC11 min read·

The Role of PPC Management Software in Real Estate Advertising

If you’re a real estate professional looking to boost your advertising efforts, pay-per-click (PPC) advertising is the game-changer you’ve been searching for. PPC ads have revolutionized the way businesses promote their

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PPC11 min read·

The Pros & Cons: In-House vs Third-Party PPC Software

Imagine this: you’re a business owner, and you’re determined to boost your online presence through content marketing. You understand the importance of a strong marketing strategy and want to partner with a reputable digi

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PPC11 min read·

How to Use Analytics Dashboards in Your PPC Software

Are you interested in maximizing the potential of your PPC campaigns using several ad platforms and marketing tools? Enhance your marketing efforts by tracking impressions. By integrating advertising integrations and mar

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PPC19 min read·

Benefits of Boosting Online Course Sales with PPC Software

Have you ever wondered how to take your e-commerce and affiliate marketing sales to the next level? With click marketing, you can optimize your marketing campaigns and boost your online course sales. You’ve put in the ha

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PPC15 min read·

Why PPC Management Software is Essential for Fashion Retailers

Are you a fashion retailer looking to make the most of your advertising budget? Consider utilizing display ads and shopping ads in your shopping campaign to attract advertisers. Consider utilizing display ads and shoppin

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PPC13 min read·

How Construction Companies Leverage PPC Automation Software

Have you ever wondered how construction companies can take their advertising efforts to the next level with display ads, video ads, and shopping ads? In today’s digital age, PPC automation software is revolutionizing the

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PPC14 min read·

Using PPC Software to Optimize Landing Pages for Conversions

Are you struggling to optimize your landing pages and get the most out of your PPC campaigns? Are your display ads not generating the desired results despite high ad spend? It’s time to focus on click landing pages and i

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PPC11 min read·

How PPC Software Boosts Remarketing Efficiency: Optimize Campaigns

Have you ever wondered how you can make your PPC remarketing efforts more efficient with Facebook ads and search campaigns? By using relevant ads and search ads, you can optimize your remarketing strategy to reach a wide

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PPC13 min read·

Advanced PPC Strategies You Can Implement with PPC Software

In the ever-evolving landscape of digital marketing, Pay-Per-Click (PPC) stands out as a cornerstone technique. At its core, PPC is a form of online advertising where advertisers pay a fee each time their ad is clicked.

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PPC12 min read·

How PPC Software Can Make Retargeting More Efficient

Pay-per-click advertising, commonly known as PPC, is a digital marketing model where advertisers pay a fee each time one of their ads is clicked by a user. Essentially, it’s a way of buying visits to your website rather

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PPC12 min read·

Why B2B Business Should Consider Investing in PPC Software

In the fast-paced world of digital marketing, PPC (Pay-Per-Click) advertising stands as a beacon of effectiveness. This online advertising model, often utilized through platforms like Google Ads and Microsoft Advertising

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Revenue5 min read·

Using PPC Software to Optimize Landing Pages for Conversions

The best bidding strategy in the world can't rescue a landing page that doesn't convert. Here's how structured measurement surfaces the page-level leaks that cost you conversions.

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PPC7 min read·

Keyword Match Types: What Are Google Ads Match Types?

When you are new to creating PPC campaigns in Google Ads, there are a lot of lingoes that you need knowledge about so you don’t blow through your budget. The biggest area to be aware of is choosing the right match type f

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PPC5 min read·

Long-Tail Keywords – Benefits of Using Long Tail Keywords in Paid Search Strategy

Buyers of Google Adwords are chasing the “head” keywords and driving up their costs. There is a huge opportunity in keywords with natural language patterns as search behaviors evolve. Long-tail keywords are hard to find

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PPC4 min read·

Responsive Search Ads Best Practices – Create Effective Google Ads

We’ve gathered our best practices into one solid guide for beginners and advanced digital marketers who need more information about Responsive Search Ads. Writing attractive Google Ads that will encourage searchers to cl

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PPC7 min read·

How To Build a High-Converting Landing Page

Creating a high-converting landing page can be a challenge, especially for B2B customers, because you have to strike a balance between providing enough information to persuade the visitor to convert, without overwhelming

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PPC9 min read·

What is Pay Per Click? Why Your Business Needs PPC Services

What is Pay Per Click? Why Your Business Needs PPC Services As digital landscapes continue to evolve at warp speed, a question that often arises in business corridors is, “How can we make our brand stand out amidst the d

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SEO11 min read·

How To Choose the Best SEO Marketing Agency For SEO Services?

Today, as our lives are increasingly interwoven with the internet, having an online presence is no longer a luxury; it’s a necessity. According to Datareportal’s 2023 report, a total of 5.18 billion people equivalent to

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PPC12 min read·

Benefits of PPC Management Services for PPC Campaigns

In the fast-paced digital marketing landscape, Pay-Per-Click (PPC) campaigns guide businesses toward success. But what exactly are PPC campaign management services and why are they so critical? Let’s answer your question

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PPC11 min read·

PPC Management Services – Guide To Pay Per Click PPC Service

In today’s digital period, where businesses are fighting to grab the attention of online users, Pay-Per-Click (PPC) advertising has emerged as a powerful tool in the digital marketing toolkit. PPC, an integral part of on

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PPC11 min read·

How to Choose the Best PPC Software for PPC Management 2023

The world of digital advertising can feel like a complex maze. Understanding the intricacies of various ad platforms, managing bids, researching keywords, and tracking the performance of your ads is not simple. This is w

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PPC8 min read·

How To Choose The Best PPC Marketing Agency or PPC Company

In the bustling digital landscape, where competition is fierce and standing out is a Herculean task, a robust Pay-Per-Click (PPC) strategy is not just an option—it’s a necessity. The right PPC marketing agency can cataly

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PPC11 min read·

Best PPC Management Software to Improve Google Ad Campaign

Every digital marketer understands the vital role PPC management software plays in spearheading successful Google Ad campaigns. In this rapidly evolving digital landscape, it has become essential to stay ahead of the cur

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PPC11 min read·

PPC Reporting Software – Best PPC Reporting Tool for Marketers

In today’s digital landscape, you need a strong edge to outpace your competitors. One such edge comes in the form of PPC Reporting Software. Let’s be frank, managing a PPC campaign isn’t a cakewalk. With an ever-growing

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PPC9 min read·

10 Benefits of Using the Best PPC Automation Software to Boost ROI

In current-day digital marketing, Pay-Per-Click (PPC) advertising has carved out a significant role for itself. As of 2023, businesses are making an average of $2 in revenue for every $1 they spend on Google Ads, one of

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PPC9 min read·

Boosting Traffic via SEO & PPC Management Software Synergy

Think you’re attracting enough traffic to your website? Think again. There’s always room to grow, and your competitors are not standing still. Visibility is the new currency in the digital world. And to increase your vis

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SEO5 min read·

Boosting Traffic via SEO & PPC Software Synergy

Search teams often run organic and paid as separate programs. The compounding opportunity is treating them as one engine that shares demand data, content, and revenue measurement.

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PPC9 min read·

Why Marketers Must Be Using PPC Software for Ad Campaigns

Over the past decade, traditional billboards and TV ads have taken a backseat as digital marketing trends have surged to the forefront. The PPC software offers precise tools to reach target audiences with pinpoint accura

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PPC11 min read·

8 Best PPC Management Software – Top PPC Tools for Marketers

Pay-per-click (PPC) is one of the most direct and quickest ways for businesses to get in front of their target audience. However, as with anything that offers excellent rewards, PPC also presents its own challenges. PPC

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PPC5 min read·

Affiliate Marketing Versus PPC: Pros, Cons, and When to Use Each

Are you torn between two powerful marketing strategies? Dive into the world of ‘Affiliate Marketing Versus PPC: Pros, Cons, and When to Use Each’ and discover the key factors that will guide your decision-making process.

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PPC8 min read·

How Human Behavior Impacts Click-Through Rates

Did you know that your behavior can directly impact click-through rates? In fact, studies show that human behavior plays a crucial role in determining the success of online advertisements. Understanding how people think

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PPC10 min read·

How PPC Software Helps in Timing Your Ads for Maximum Impact

Imagine having the power to strategically time your ads for maximum impact, reaching your target audience precisely when they’re most receptive. With the help of PPC software, this dream becomes a reality. In this articl

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PPC12 min read·

How PPC Software Saves Time & Money in B2B Ad Campaigns

In the fast-paced realm of digital marketing, Pay-Per-Click (PPC) advertising has emerged as a powerful tool, particularly in the context of Business-to-Business (B2B) marketing. Unlike traditional advertising models, wh

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PPC12 min read·

How PPC Software Can Improve Lead Quality in B2B Marketing

Pay-per-click advertising, commonly referred to as PPC, is a digital marketing strategy where advertisers pay a fee each time one of their ads is clicked. It’s a model that allows businesses to buy visits to their websit

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PPC11 min read·

Challenges in PPC Campaigns & How PPC Software Solves Them

In today’s digital landscape, where competition for online visibility is fierce, Pay-Per-Click (PPC) advertising has emerged as a powerful tool that can make or break a business’s online success. In this section, we’ll d

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PPC14 min read·

Top Strategies for Targeting Local Homebuyers with PPC Software

When it comes to the fast-paced and highly competitive world of real estate, staying ahead of the curve is essential for success. In recent years, Pay-Per-Click (PPC) advertising has emerged as a powerful tool for real e

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PPC9 min read·

How PPC Software Helps Educational Institutions Attract The Right Students

Educational institutions understand that attracting the right students is crucial for their success. The right students not only contribute positively to the institution’s culture but also thrive academically. They’re mo

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PPC10 min read·

How PPC Software Helps Tourism Industry to Boost Business

PPC, or Pay-Per-Click advertising, is a digital marketing strategy where advertisers pay a fee each time their ad is clicked by a user. It’s a highly targeted approach where businesses can display their ads on search eng

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PPC14 min read·

Optimizing Hotel Ads for Seasonal Trends Using PPC Software

In the hotel industry, staying attuned to seasonal trends is more than just a practice; it’s a strategic imperative. Seasonal trends have a direct impact on hotel occupancy rates and revenue, making it essential for hote

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PPC9 min read·

Using PPC Software to Optimize Credit Card Promotion Campaigns

PPC, short for Pay-Per-Click, is an online advertising model where advertisers pay a fee each time their ad is clicked. It’s a way to buy visits to your website rather than earning them organically. Advertisers bid on sp

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PPC14 min read·

Best Practices for Promoting Telehealth Services Using PPC Tools

In recent years, telehealth services have emerged as a vital component of modern healthcare. This growth has been significantly accelerated by the global pandemic, which highlighted the need for remote medical care. In t

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PPC15 min read·

Optimizing SaaS Product Launches with Advanced PPC Software

A successful SaaS product launch can make or break a business. It’s not just about introducing a new software solution; it’s about capturing your target audience’s attention, generating buzz, and converting leads into pa

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PPC9 min read·

How PPC Helps Tech Start-ups Outpace Competitors in the Online Race

In today’s fast-paced digital landscape, tech start-ups face fierce competition for online visibility and customer acquisition. That’s where PPC advertising comes into play. PPC, or pay-per-click, is a powerful tool that

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PPC10 min read·

Utilizing Negative Keywords in PPC Software to Refine Legal Ads

Negative keywords are a powerful tool for refining PPC campaigns and improving ad targeting. By excluding irrelevant search terms, advertisers can save money and increase the conversion rate of their ads. Understanding t

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PPC8 min read·

How PPC Software Can Drive Immediate Interest in Your Automotive Products

In today’s competitive automotive industry, driving immediate interest in your products is crucial for business growth. That’s where PPC software comes into play. By understanding the basics of PPC software and its relev

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PPC9 min read·

How Large Enterprises Streamline and Manage Multi-Tiered PPC Campaigns

Did you know that large enterprises often oversee complex multi-tiered PPC campaigns to drive targeted traffic and generate leads? Efficiently managing these campaigns is crucial for their success. However, it comes with

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PPC4 min read·

Effective Marketing Strategies: Be an Impactful Marketer in 2023

Marketers are expected to deliver results. Marketing teams have a budget to spend, but they must show the return on investment. Whether they are tasked with driving leads, eCommerce revenue, search engine optimization SE

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PPC2 min read·

Consider Google’s Call-Only Ads to Drive High Intent Business

Have you heard about Google’s Call-Only ads, but aren’t certain if you should try them out? We are here to help you navigate and learn more about this different ad type. What is a Call-Only Ad? A Call-Only Ad only shows

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PPC9 min read·

PPC for Financial Services: Best Practices for Banking and Loan Ads

Pay-per-click (PPC) advertising is a game-changer for financial services companies. By utilizing PPC marketing, financial institutions can effectively reach their target audience and promote their banking and loan produc

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