Author

Djibrim Atto

AI Engineer

Djibrim Atto is an AI Engineer at Data Bid Machine, where he builds the KPI monitoring and automation behind DBM's PPC platform: the system that diagnoses each week's Google Ads movement across client accounts and writes the changes described here.

1 post

Written by Djibrim Atto

Latest posts

PPC12 min read·2026-10-12

Why Did My Google Ads KPI Change? A Step-by-Step Diagnosis

Diagnose Google Ads KPI changes in seven steps: locate the move, review change history, account for conversion lag, test the evidence and turn findings into practical actions.

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