Revenue efficiency
B2B SaaS, Series B
B2B SaaS
A Series B B2B SaaS company replaced its previous agency after structural issues went unflagged for months—and cut cost per acquisition by 43% within 60 days.
Challenge
Where the account stood
The account had grown through matched-exact overlaps, duplicated campaigns, and spend on non-intent traffic. The previous agency reported on platform KPIs that looked healthy while wasted budget compounded and SQL quality declined.
“DBM found structural issues in our account that our previous agency never flagged. We eliminated $40K/month in wasted spend in the first 30 days alone.”
Approach
What DBM did
DBM started with a free analysis: structural leaks, keyword overlap, tracking gaps, and lead-quality misalignment. Once CRM data was connected, the team rebuilt the account around qualified pipeline rather than click volume.
Eliminated overlapping campaigns and duplicate search terms, recovering wasted spend in the first 30 days.
Connected CRM feedback so bidding decisions map to SQL quality instead of form fills.
Rebuilt account architecture around commercial intent and value-based bidding.
Deployed budget guardrails and pacing controls to protect month-end overage.
Services involved
What made this work
More customer results
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